In 2021, Yili intensified its cooperation with dealers by strengthening communication and collaboration with partners. It expanded to seven provinces, including Guangdong, Fujian, Jiangsu, Henan, Hebei, Shandong, and Sichuan, by replicating the customer intensive model that was successful in Shandong and Henan provinces. The company organized 36 benchmarking sessions for dealers, which further empowered them to expand the market and improve their business performance. Yili also focused on expanding model building, which helped dealers in achieving better results.