"Inikin"which means "living spring" that is the combination of rare culture and precious volcanic water source. It not only reflects the nature of flowing water in the low-temperature live volcanic spring, but also fully represents the natural vitality and vision that the brand hopes to give to consumers.
Yili chose Yi Ke as its Chinese name, which is comparable with inikin. “Yi” represents the beginning of everything, as water gives everything its initial vitality, while adhering to the parent brand’s concept of Yili meaning ‘the best quality’. Yi Ke also has the same pronunciation as the Chinese phrase for “one moment”, which denotes that at every moment, the constant flow of living water gives the body health and vitality and a higher quality of life.